INTERSOFT is a company dedicated to the unique challenges of World of Software. The target is to help people conduct their business more efficiently, with greater proficiency, accurately, easily and faster. Resource in the industry for education, networking and services pertaining to advancement of country.
The market segmentation process includes:
- Determining the characteristics of segments in the target market. Then separating these segments in the market based on these characteristics.
- Checking to see whether any of this market segments are large enough to support the organization's product. If not, the organization must return to step one (or review its product to see if it's viable).
- Once a target market is chosen, the organization can develop its marketing strategy to target this market.
Target Market
1. Construction Field
- Academic Field
