INTRODUCTION


INTERSOFT is a company dedicated to the unique challenges of World of Software. The target is to help people conduct their business more efficiently, with greater proficiency, accurately, easily and faster. Resource in the industry for education, networking and services pertaining to advancement of country.

The market segmentation process includes:

  • Determining the characteristics of segments in the target market. Then separating these segments in the market based on these characteristics.
  • Checking to see whether any of this market segments are large enough to support the organization's product. If not, the organization must return to step one (or review its product to see if it's viable).
  • Once a target market is chosen, the organization can develop its marketing strategy to target this market.

Target Market

1. Construction Field

  1. Academic Field

CONSTRUCTION FIELD

  1. Contractor

· Software is used to make the work easier

· Using certain software to finish the contractor work is like a compulsory thing these days

· Microsoft Project and Microsoft Excel

· Marketing Location

  • Contractors around Kuala Lumpur which is near with our company
  • But not only focused to Kuala Lumpur area but the contractors all over the country
  • Provide a seminar and training lesson for the construction company that are far away from our company.
  • Our experts will go to the company themselves to serve our customer.
  1. Consultant
    • They usually given the responsible of designing, either for structural design, architectural design, or any other design related to civil engineering field.
    • Increasing their income when they have expertise
    • Primavera, Lusas And Esteem
We supply the software and also provide the training class, which are the complete package they would searching for.

ACADEMIC FIELD

Student

Our target market is more focusing on upper secondary education.

Why they interested?

• Feedback from industry the needs of skill in software uses.

• Implementation during study will make sure students not awkward when enter the industry

• Chances for students to use the software facilities at laboratory are limited

Gender

• Everybody from civil engineering student from IPTA or IPTS can have change to learn this provided software.

• General and anyone can have it.

Size of target market

• The size of the target market is quite large from the higher educational institution.

• As the develop country, the educational institution is also will increase. student will also increase, so they will compete to each other to do better in their computer skill.

Main target

Technical and vocational stream

Pupils who are technically inclined may enroll into the Technical and Vocational Stream. The technical stream students can choose one of the seven courses offered:

  1. Mechanical Engineering
  2. Civil Engineering
  3. Electrical Engineering
  4. Agriculture
  5. Commerce
  6. Food Management
  7. Apparel Studies

Total Technical Secondary School in Malaysia= 93

Secondary target

Daily School

• Daily school also offered technical subjects which are engineering drawing. Our software will help them study in engineering drawing.

• 730 daily schools around Malaysia

Third target

• SMKAs is offered to pupils who are Muslim and interested to further their studies in the field of Islamic study.

• Mostly SMKAs, offered technical stream course which is civil engineering. SMKAs also offered elective subjects which are engineering drawing and engineering technology.

• Total numbers of SMKAs in Malaysia are 55

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